What exactly is online marketing?
Does Google see your website as the left image or the right?
This can be achieved using a variety of strategies,
Search engine marketing - Over 90 % of visitors to your website will have reached it via a search engine, getting your website noticed by google and others is vital.
On page optimisation - Everything from keyword use to picture linking, each page needs to be optimised perfectly.
Off page optimisation (link building) - Link building is an effective way to get noticed by mutual linking to other websites of similar though not identical themes.
Social media marketing - These websites are more popular than ever before, we can use their popularity by becoming social site friendly.
Affiliate marketing - Pay per click offers a way to bring truly targeted visitors to your site.
Online PR syndication - Press releases and finding coverage on other media can also be very effective and is allmost certain to be picked up by the major search engines.
Of course getting traffic to
your website is only half the battle. whilst most companies just
concentrate on search engine rankings Orangedog IT also focus on converting
visitors into sales once they reach your site.
This is achieved through some or all of the following
Improving usability on the site
Analysing users statistics and behaviour on site
Introducing basic calls to action
Introducing "trust" building elements
Improving the copy to reflect the user base
Implementing a total redesign